Glanbia Nutritionals Opens New Doors in Asia

20/2/2006

Glanbia Nutritionals has opened a new office in Shanghai to service the Asia-Pacific market. The new facility will provide access to the company's full range of science-based nutritional solutions and enable it to respond to rising demand for nutritional ingredients in Asia-Pacific.

In becoming a local resource, Glanbia Nutritionals will increase its knowledge of the Asian market and focus on the delivery of tailored solutions to fit the specific requirements of customers there. The company's wide range of ingredients includes Provon® whey protein isolate, Prolibra® whey derived milk mineral complex for weight management, TruCal® milk calcium and milk mineral complex, BarPro? milk protein isolate for bars, Salibra® bioactive whey protein concentrate for immune health and Bioferrin® lactoferrin.

Two new appointments have been made to support the Asia-Pacific region via the Shanghai office. Barry Fitzsimons joins Glanbia Nutritionals as commercial director, Asia-Pacific, and Jo li Zhuo provides administration and marketing support. Recruitment is ongoing and the team is expected to grow.

Commenting on the opening, Barry Fitzsimons, said: "We are excited to be launching Glanbia Nutritionals in Asia-Pacific at a time when increasing consumer health consciousness has led to a surge in demand for functional beverages, dairy products and convenience foods. Although the health benefits of natural ingredients are already widely accepted, new opportunities lie in innovative delivery methods and we look forward to working with our Asian customers to develop these. Our new office will allow us to provide dedicated support to the region. It is vital for us to have a local presence in this fast growing market and Shanghai, the hub of Asia, is the perfect place for us to start."

Glanbia Nutritionals' customers benefit from the company's strong focus on science and industry-specific applications expertise. A leading force in research and development, Glanbia recently opened a new innovation centre at its European headquarters in Kilkenny, Ireland, adding to the existing R&D centre in Twin Falls, Idaho, USA. Sustained investment in innovation, coupled with a collaborative customer-oriented approach, positions the company as a dependable supplier of premium quality nutritional solutions.

If you have any questions or comments regarding this article please contact Sorcha Tobin at STobin@glanbia.ie